Amazon AWS
Financial Services
Amazon reached out with a challenge: create a motion graphics video that would boost awareness of AWS in the financial services space—and inspire customers to see it as a real driver of innovation and change.
We took a text-led approach for the creative and art direction, pairing it with carefully chosen visuals and footage that acted as metaphors throughout the piece. The goal was to keep things conceptually strong while staying true to the AWS brand guidelines.
Production Co
Indigo Slate
Client
Roles
Motion Design
Art Direction
Graphic Design
Amazon
Art Direction
We approached the art direction by combining graphic design, live-action footage, and text to create a cohesive visual system that supported the voiceover. The visual language was designed to either echo the narrative or naturally integrate with the footage. We built it around simple, brand-aligned shapes like ellipses, squares, and cubes. To bring it all to life, we used cool color gradients with touches of warm tones to add energy and depth to the overall look.
Exploration
