Pax8
Omni Channel Campaign
Pax8 was gearing up to launch its new Marketplace Platform—a one-stop shop for partners and professionals to buy cloud software. Our role was to craft a campaign strategy that included a brand film and a full set of social media content. Despite a tight turnaround, we delivered a dynamic brand film showcasing their UI, plus over 200 paid media assets designed for use across the world.
Production Co
Client
Roles
Indigo Slate
Motion Design
Look development
Pax8
Art Direction
When shaping the art direction for the brand film, we focused on blending clear information with emotional storytelling. We wanted to connect with partners by reflecting their ambitions while sparking a sense of awe and excitement. We brought this to life through a holographic style built from UI and digital elements. The cool color palette paired with a cinematic approach helped create a feeling of scale and growth throughout the film.
Exploration
