Imagine Cup
FY25 Imagine cup
Imagine Cup is a global technology competition for students, fostering innovation and entrepreneurship. Microsfot reached out to us to create their visual indenitty for the FY25 Imagine cup. We had to connect the programjs identity from the start all the way through until the world championship. We delivered a motion design package made up of lowethirds, transitions and title cards as well a a social media campaign.
Production Co
Indigo Slate
Client
Roles
Motion Design
Look Development
Graphic Design
Microsoft
Art Direction
When it came to art direction, Imagine Cup challenged us to move beyond their usual visual language of dots, circles, and pathways. They wanted something fresh—something that could capture the spirit of innovation at the heart of the competition. That’s how we landed on the prism. It became a symbol of opportunity and possibility, using chromatic aberration and refraction to explore shifting light, reflections, and new perspectives—mirroring the diverse ideas and creativity Imagine Cup brings to life.
Exploration
