LSEG
25 Years of LSEG
LSEG, a global leader in financial infrastructure and data, approached us to create a brand film celebrating their 25th anniversary. The video needed a serious, confident tone — achieved through a blend of footage and graphic design that highlighted key data from their trusted markets and institutions. At the same time, we aimed to keep the visuals human, building a sense of trust and reliability throughout the piece.
One of the biggest challenges was developing two distinct visual styles that could connect with the client on a more emotional level. One direction took a systematic, layout-driven approach using footage, while the other leaned into a more mixed-media style — combining cutouts and expressive typography to create something that felt crafted, tactile, and human.
Production Co
Indigo Slate
Roles
Client
Motion Design
Art Direction
Graphic Design
Look Development
LSEG
Art Direction
Approaching the art direction came with unique challenges — LSEG had just updated their brand guidelines, so we needed to stay flexible while aligning with their evolving aesthetic. Our main direction used a panel-based layout with dynamic footage and real people to bring in a human element, anchored by their signature cube, the Cornerstone, as a recurring motif. In parallel, we explored a more mixed-media approach with cutouts, expressive typography, and layered textures — offering a crafted, emotional take that connected on a more human level.
Exploration
