SITA
Digi HUB
SITA launched a new digital platform called DigiHub, and they brought us in to help tell its story. The ask: create a brand video that shows how DigiHub brings together their UX/UI design with their larger communications system. The video needed to be highly brand-driven—putting SITA’s vision and mission front and center while offering a clear look at how their digital ecosystem functions.
Production Co
Client
Roles
Indigo Slate
Motion Design
SITA
Art Direction
We grounded the art direction in SITA’s core vision—imagining a future where travel and technology are fully in sync. The visuals were designed to echo DigiHub’s interface and iconography, staying aligned with SITA’s design system. Layouts took inspiration from panel structures—both from DigiHub’s UI and the iconic airplane window view—creating a subtle but meaningful link between their platform and the travel experience
Exploration
